On Friday, September 17, over 5,700 Winnipeggers participated in Walk This Way—a free, virtual walk event with an ambitious goal: to raise $100,000 for our community.
From every corner of the city, Winnipeggers biked, hiked, rolled, and strolled a combined total of 33,000 kilometres. That’s roughly equivalent to six trips across Canada in under 24 hours!
“It was phenomenal to have so many Winnipeggers come out and show their love for our city,” said Greg Bieber, United Way Winnipeg’s Volunteer Campaign Chair for 2021, who led a physically distanced walk through the Exchange District alongside Mayor Brian Bowman.
Our community sponsors pledged to donate $100,000 if we collectively reached 40,000 kilometres (or one trip around the world) in a single day. We didn’t quite make it around the earth . . . but knowing how far $100k would go to help our community, our amazing sponsors offered to donate it anyhow!
Many thanks to Assiniboine Credit Union, Birchwood, Payworks, Skip the Dishes, and Wawanesa Insurance for their generosity and caring so much about our community!
Walk This Way is the official kickoff to United Way Winnipeg’s annual fundraising campaign. Each year, the campaign provides sustainable funding to a network of over 100 donor-supported agency partners and programs, which Winnipeggers access every 90 seconds.
Last year, Winnipeggers like you helped raise a record-breaking $21.8 million—even in the unforeseen circumstances of COVID-19 restrictions.
Now, a year and a half into the pandemic, the needs of our community have grown. Thousands of Winnipeggers continue to face hunger, mental illness, addiction, homelessness, family violence, and other devastating hardships.
“It is such an important year for our annual campaign, especially at this urgent time,” Greg explained.
By supporting this year’s campaign, you’re helping Winnipeggers access critical support for mental health and addiction, families, and employment. Your gift could even change someone’s life—just like it did for Kara.
In the first few months of the pandemic, Kara’s mental health spiralled. But with the help of a United Way Winnipeg donor-supported agency, Kara moved through her depression, learned new skills through an employment training program, and even launched her own small business at the start of this year.
Today, Kara is thriving—all thanks to the kindness of people like you who gave what they could to help make our community a better place.
Just as each step for Walk This Way contributed to a $100,000 investment in our community, every gift adds up to millions of dollars that bring life-saving support to thousands of our neighbours each year.
With your help, we can make sure no Winnipegger is left behind.